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research is any organized effort to gather information about target
markets or customers. It is a
very important component of business strategy. The term is commonly interchanged
with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while
market research is
concerned specifically with markets.
Market research is a key factor
in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition. Market-research
techniques encompass both qualitative
techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative
techniques such as customer surveys, and analysis of secondary data
Market research, which includes social and
opinion research, is the systematic
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gathering and interpretation of information about individuals or organizations
using statistical and analytical methods and techniques of the applied social sciences
to gain insight or support decision making.
The retail industry aspect of online market research, is being
transformed worldwide by M-Commerce with its mobile audience, rapidly
increasing as the volume and varieties of products
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purchased on the mobile medium, increases.
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Researches conducted in
the markets of North America and Europe,
revealed that the M-Commerce penetration
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on the total online retail trade, had attained 10%, or more. It was also shown that in emerging markets, smart-phone and
penetration is fast increasing and contributing significantly to online shopping growth.
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Market research began to be conceptualized and put into formal practice during the 1920s, as
an offshoot of the advertising boom of the Golden Age of radio in the United States.
to realize the significance of demographics revealed by sponsorship of different radio programs.
Market research is a way of getting an overview of consumers' wants, needs
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and beliefs. It can also involve discovering how they act. The research can be used to determine
a product could be marketed. Peter Drucker believed
market research to be the quintessence of marketing.
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There are two major types of market research. Primary Research sub-divided into Quantitative and Qualitative research and Secondary research.
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Through Market information one can know the prices of different commodities in the market, as well as the supply and demand situation. Market researchers have a wider role than previously
recognized by helping their clients to understand social, technical, and even legal aspects of markets.
It is important to test marketing material for films to see how an audience will receive it. There are several market research
practices that may be used: (1) concept testing, which evaluates reactions to a film idea and is fairly
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rare; (2) positioning studios, which analyze a script
for marketing opportunities; (3)
focus groups, which probe viewers' opinions about a film in small
groups prior to release; (4) test screenings,
which involve the previewing
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of films prior to theatrical release; (5) tracking
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studies, which gauge (often by telephone polling) an audience's
awareness of a film on a weekly basis prior to and during theatrical release; (6)
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advertising testing, which measures responses
to marketing materials such as trailers and television advertisements; and finally (7) exit surveys, that measure
audience reactions after seeing the film in the cinema.
The availability of research
by way of the Internet has influenced a vast number of consumers using this
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media; for gaining knowledge relating to virtually every type
of available product and service. It has been added to by the growth factor of emerging global markets, such as China, Indonesia and Russia, which is significantly exceeding
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that of the established
and more advanced B2B e-commerce markets. Various
Democratic National Committee is the formal governing body for the United States Democratic Party.
that the increasing
demands of consumers are reflected
not only in the wide and varied range of general Internet researching
applications, but in online shopping research
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This is stimulated by product-enhancing
websites, graphics, and content designed to attract
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casual "surfing" shoppers, researching for their particular needs, competitive prices and quality.
According to the Small Business
Administration (SBA), a successful business
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contributed to by gaining knowledge about customers, competitors, and the associated industry. Market research
creates not only this understanding, but is the process
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of data analysis regarding which products and services are in
Service providers; for example those related to finance, foreign market trade and investment
promote a variety of information and research opportunities to online users. In addition,
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they provide comprehensive and competitive
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strategies with market research tools, designed to
promote worldwide business
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opportunities for entrepreneurs and
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providers. General access, to
Republican National Committee is a U.S. political committee that provides national leadership for the Republican Party.
accurate and supported market research facilities, is a critical aspect of
business development and success today. The Marketing Research Association was
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1957 and is
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as one of the leading and
prominent associations in
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the opinion and marketing research profession. It serves the purpose of providing insights and intelligence that helps businesses make decisions regarding the provision of products and services to consumers and industries.
The primary online sale providers in B2C E-Commerce, worldwide,
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includes the USA based Amazon.com Inc. which remains the E-Commerce revenues, global leader. The
growth leaders in
the world top ten are two online companies from China, both of which conducted Initial Public Offering (IPO) this year; Alibaba Group Holding Ltd. and JD Inc. Another
company from the top ten
is Cnova N.V., a recently formed E-Commerce subsidiary of the French Group Casino, with various store retailers developing and expanding their E-Commerce facilities worldwide.
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It is a further indication of how consumers are increasingly being attracted to the opportunities of online researching and expanding their awareness of what
is available to them.
This organization knowledge of market conditions and competition is gained by researching relevant sectors, which
provide advantages for entry into new and established industries. It enables effective strategies to be
implemented; the assessment of global environments in the service sectors, as
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well as foreign
market trade and investment barriers! Research, is utilized for promoting export opportunities
and inward investment, helping determine how to execute competitive strategies, focus on objective policies and strengthen global opportunities. It is a medium that influences, administrates and enforces agreements, preferences, leveling trading environments and competitiveness in the international